Email Template - Prime Video - Save My Lady Jane
TO: jeff@amazon.com; mhopkins@amazon.com; albcheng@amazon.com; Later-sllater@amazon.com; vernon.sanders@amazonstudios.com;
SUBJECT: Saving My Lady Jane aligns with Prime’s YA Content Strategy
To Whom It May Concern,
My Lady Jane aligns with Prime’s goals of building a community and an ecosystem of content that keeps the fans top of mind. The show has created a positive and engaging fandom community based around female empowerment and kindness, which are major themes of the show whilst still having the major romantic story appealing to a broad audience. The show connects the YA readers of the New York Times Bestseller and the fans of the series, who are young women, men and adults of all ages. My Lady Jane fulfils Prime’s aim to connect storytellers, creators and for audiences to build relationships. The continuation of My Lady Jane is perfect for Prime’s women-led and fan-led campaigns. The growing passionate fanbase continuously campaigns for the show to be brought back in order to finish what is an original and unique story. My Lady Jane helps Prime’s aim of filling voids in the YA content strategy with the series covering a variety of popular genres (including romance, comedy, fantasy, and action) and providing a very new and different story that conveys positive messages. Continuing My Lady Jane benefits Prime’s YA strategy of creating a world of options and great stories that has all the elements.
Simply put: renewing My Lady Jane keeps customers happy. Fans of this beloved show are looking for one more season to cover the second half of the novel from which it is adapted. The scripts are written - it just needs to be put back into production.
It is clear that the show easily attracts an audience that keeps increasing daily especially with the abundance of people posting clips/ their love for the show and their need for more to finish the story. All for a show that was canceled last August. With the show currently going viral on social media again, bringing it back for a season 2 would be advantageous and viewership would increase even faster than it already is.
My Lady Jane has sparked discourse across all social media platforms and retains its place in pop culture. It was on the Best Shows of 2024 for over 30 publications including The New York Times, Variety, Teen Vogue, Paste Magazine, and The Daily Mail. My Lady Jane was the only Prime show on the The New York Times list and the only Prime show to make the cut for Variety. Additionally it made dozens of lists decrying the cancellation including Collider saying "The cancellation of My Lady Jane is going to be the worst call of the year and could be a top contender for the worst cancellation of the decade."
- Over 121,000 petition signatures.
- A glowing review from the legendary George R. R. Martin himself—in stark contrast to his response to the show based on his own work.
- Fans have added 12 points to its Rotten Tomatoes audience score, which now sits at 90%.
- A GoFundMe that raised over $6,000, delivered 1,000 toy ponies directly to Prime Video’s London HQ and a singing telegram from TikToker Joy Brooker outside Amazon MGM Studios in L.A.
- Over $1200 donated directly to the Library Foundation of Los Angeles to help with recovery efforts.
- National and international press coverage in Entertainment Weekly, the Los Angeles Times, People, US Weekly, Glamour, Cosmopolitan, The Wrap, Collider, BuzzFeed, and many more.
Renewing My Lady Jane would be a massive win for Prime: a critical and fan favorite with a dedicated, active online fan base, organic reach and buzz in the U.S., U.K., and abroad, and stars whose burgeoning careers will only drive more viewers to the show. New fans express outrage every day across social media. Right now is the perfect moment to announce that Amazon Prime has rescued Lady Jane Grey from a second untimely axe.
Many thanks for your consideration,
[NAME]
