Email Template - Amazon - Save My Lady Jane
TO: mike.hopkins@amazonstudios.com; mhopkins@amazon.com; grievanceofficer-primevideo@amazon.com; jsalke@amazon.com; albcheng@amazon.com;
SUBJECT: My Lady Jane Is Too Big To Ignore
The numbers don’t lie: My Lady Jane has captured the hearts of viewers worldwide, achieving viral success and building a passionate and loyal fanbase despite limited promotion. On TikTok alone, My Lady Jane content has garnered over 202 MILLION views. With just seven weeks between the show's premiere and subsequent cancellation, the My Lady Jane subreddit grew to 4.5k members—an incredible feat considering Reddit itself froze new posts for over half that time. There is no denying that My Lady Jane is on par with heavily promoted series like Maxton Hall and far ahead of shows such as The Empress, which at this point in time has only 1.3k subscribers after more than two years.
On Instagram, My Lady Jane content consistently matches or oftentimes surpasses the performance of shows with significantly larger marketing budgets. The series’ fan engagement is extraordinary, with much loved and respected creators like ‘meditorialsx’ amassing upwards of 60 million views on My Lady Jane edits alone—their most popular reel, featuring the plot twist from Episode 1, garnered over 12 million views and continues to climb with 200k views in the last 24 hours. To put this in perspective, official Bridgerton content, backed by a marketing team and a 5.3 million-strong Instagram following, has reels performing on par with this fan-made content.
In fact, when comparing My Lady Jane to other shows like A Good Girl's Guide to Murder —which recently got renewed—it’s clear that My Lady Jane is outperforming shows with far larger official followings and marketing resources. A Good Girl's Guide to Murder’s official Instagram has 114k followers, but none of their reels have garnered more than 1.6 million views. In contrast, fan-made My Lady Jane content has consistently outperformed even the official content from much larger shows, proving that My Lady Jane’s fanbase is not only passionate but also highly engaged.
Instagram content from the official My Lady Jane account, despite the abrupt halt in posts since mid-August, has continued to draw attention. Nine posts from the official account have surpassed one million views, with one outlier at a staggering 17 million—it being the infamous horse-husband reveal, of course. Even Prime Video’s regional accounts, such as Prime AU/NZ, have shared My Lady Jane clips that reached millions of viewers, further demonstrating the show's untapped potential to connect with a wide, diverse audience.
These posts celebrate the show’s originality and standout moments, and pulls in new viewers who are desperate for more. My Lady Jane continues to consistently trend, outperforming shows such as The Buccaneers and The Empress, which have had much more time to establish themselves, yet lack the same level of social media buzz and sustained fan engagement.
Despite these incredible accomplishments, My Lady Jane has inevitably faced roadblocks that hindered its broader reach. The series has been intermittently hidden from Prime Video in the US, as well as in countries like South Africa, Italy and the UK, limiting its visibility to potential viewers. Even with this lack of accessibility, My Lady Jane has sparked discourse across all social media platforms and retains its place in pop culture, as demonstrated by its mention in Entertainment Weekly's Most Shocking TV Moments of 2024 list which only further underscores its impact, proving the series has staying power. It is on the Best Shows of 2024 for The New York Times, Variety, Teen Vogue, Paste Magazine, and The Daily Mail. My Lady Jane is the only Prime show on the The New York Times and the only Prime show to make the cut for Variety.
The success of My Lady Jane on social media and beyond is a true testament to its female-centric storytelling, unwaveringly loyal fanbase and immense potential for growth.
We urge you once again to recognise My Lady Jane for what it truly is: not just a television show, but a groundbreaking work of art created by women, for women—one that has ignited a movement and continues to capture the hearts of fans around the world. With the right support and promotion, this show could not only thrive but become a cornerstone of Prime Video’s content lineup, setting new standards for audience engagement and female-centric storytelling.
Best Regards,
