Email Template - APPLE TV+

TO:   zackv@apple.com; zack@apple.com; jamie@apple.com; erlicht@apple.com;  

SUBJECT:   Renewing My Lady Jane is Good Business for Apple TV+ 

EMAIL:

To Whom It May Concern,

As the Fall television season kicks off in earnest, Apple TV+ has a chance to grab a hit show and a dedicated, online audience with My Lady Jane. Simply put: picking up My Lady Jane is good for business. 

With ‘Romantasy’ having its moment, Amazon Prime was well-positioned to lead the pack with what has been called the network’s “most promising Bridgerton competitor.” Even having premiered during the Summer Olympics, My Lady Jane was an instant hit. It garnered near-universal critical acclaim, with a 95% Rotten Tomatoes critic score and rave reviews in The New York Times, The Times (UK), The Hollywood Reporter, Variety, and more. During its pre-cancellation run, My Lady Jane ranked in the top 10 in 48 countries and secured a spot in the top 5 of Prime shows in 12 countries.

To the shock of critics and fans alike—and despite the first season intentionally laying the groundwork for a second—Amazon announced mid-August it would cancel My Lady Jane. But rather than falling off the radar since, the opposite has happened: My Lady Jane has only gotten more popular and built more buzz after its cancellation. Following the announcement, fans immediately mobilized to launch the Save My Lady Jane campaign, which in just weeks has resulted in:

• Over 93,000 petition signatures.
• A glowing review from the legendary George R. R. Martin himself—in stark contrast to his response to the show based on his own work.
• Fans have added 13 points to its Rotten Tomatoes audience score, which now sits at 91%.
• A GoFundMe that raised over $5,000, delivered 1,000 toy ponies directly to Prime Video’s London HQ and a singing telegram from TikToker Joy Brooker outside Amazon MGM Studios in L.A. and her nearly 900,000 followers. 
• National and international press coverage in Entertainment Weekly, the Los Angeles Times, People, US Weekly, Glamour, Cosmopolitan, The Wrap, Collider, BuzzFeed, and many more.

Fans also continue to watch My Lady Jane en masse and push the show up the charts, as high as Prime’s #7 slot in the past few weeks. This deeply committed, enthusiastic fan base continues to build an audience for My Lady Jane that will be seated for a Season 2 from the day the episodes drop. 

And new viewers across global markets are finding the show—as well as, to their dismay, the news of its cancellation—every week. My Lady Jane’s undeniable quality continues to drive organic coverage. In just the last few weeks, the show was featured among Entertainment Weekly’s “The 20 Best Fantasy Shows Streaming Right Now,” Vulture’s “The Best TV Shows of 2024 (So Far),” IndieWire’s “The 25 Best Romantic TV Shows to Watch Now,” US Weekly’s, “Favorite New TV Couples of 2024” alongside multiple Bridgerton couples, and ScreenRant’s “10 Great Fantasy TV Shows That Deserved More Seasons.” The cancellation decision has been panned in Collider’s “The 10 Worst TV Cancellations of the 2020s.

Viewership numbers are set to explode when Emily Bader’s starring turn in Netflix’s People We Meet On Vacation comes out. The film will be the first of Emily Henry’s works to be adapted—an author who has released five Number 1 best sellers in four years and sold more than 7 million copies of her books in the US alone since 2020. Apple TV+ has the opportunity to corner the Emily Bader fan market now and lock in future growth when People We Meet On Vacation inevitably sends viewers looking for more content with the actress. Apple TV+ has established itself over the years as a platform with outstanding content, and following the success of The Buccaneers, picking up My Lady Jane will lock Apple TV+ in as the true leader in period romance.  

Whoever picks up My Lady Jane will get a goldmine: a critical and fan favorite with a dedicated, active online fan base, organic reach and buzz in the U.S., U.K., and abroad, and stars whose burgeoning careers will only drive more viewers to the show. Three months after the show was released and one month since it was canceled, the groundswell of support for My Lady Jane is growing, not receding. Right now is the perfect moment to acquire My Lady Jane and announce that Apple TV+ has rescued her from a second untimely axe. 

Many thanks for your consideration,

[NAME]