Email Template - Disney and Hulu - Save My Lady Jane
TO: dougie.cash@disney.com; Sasha.Silver@Hulu.com; Sasha.Silver@Hulu.com; tony.tompson@hulu.com; Ashley.Chang@disney.com; kate.smith@hulu.com; ayo.davis@disney.com; Reena.Singh@disney.com; rafael.garcia@disney.com; eric.bjorklund@disney.com; Kristina.Smith@disney.com; Zelia.Osime@disney.com;
SUBJECT: Renewing My Lady Jane is Good Business for Hulu and Disney
As we enter the new year, Disney+ and Hulu have a chance to grab a hit show and a dedicated online audience with My Lady Jane. Simply put: picking up My Lady Jane is good for business.
My Lady Jane has sparked discourse across all social media platforms and retains its place in pop culture. It is on the Best Shows of 2024 for over 30 publications including The New York Times, Variety, Teen Vogue, Paste Magazine, and The Daily Mail. My Lady Jane is the only Prime show on the The New York Times list and the only Prime show to make the cut for Variety. Additionally it made dozens of lists decrying the cancellation including Collider saying "The cancellation of My Lady Jane is going to be the worst call of the year and could be a top contender for the worst cancellation of the decade."
To the shock of critics and fans alike—and despite the first season intentionally laying the groundwork for a second—Amazon announced mid-August it is cancelling My Lady Jane. But rather than falling off the radar since, the opposite has happened: My Lady Jane has only gotten more popular and built more buzz after its cancellation. Following the announcement, fans immediately mobilized to launch the Save My Lady Jane campaign, which has resulted in:
- Over 112,000 petition signatures.
- A glowing review from the legendary George R. R. Martin himself.
- Fans have added 12 points to its Rotten Tomatoes audience score, which now sits at 90%.
- A GoFundMe that raised over $6,000, delivered 1,000 toy ponies directly to Prime Video’s London HQ, a singing telegram from TikToker Joy Brooker outside Amazon MGM Studios in L.A, and sent horse shaped cookies to streaming executives in L.A.
- National and international press coverage in Entertainment Weekly, the Los Angeles Times, People, US Weekly, Glamour, Cosmopolitan, The Wrap, Collider, BuzzFeed, and many more.
- Over $1000 raised to support rebuilding the Pacific Palisades library branch that was destroyed in the Palisades Fire.
Viewership numbers are set to explode when Emily Bader’s starring turn in People We Meet On Vacation comes out. The film will be the first of Emily Henry’s works to be adapted—an author who has released five Number 1 best sellers in four years and sold more than 7 million copies of her books in the US alone since 2020. Unofficial behind the scenes photos from filming have already racked up millions of views. Disney+ and Hulu have the opportunity to corner the Emily Bader fan market now and lock in future growth when People We Meet On Vacation inevitably sends viewers looking for more content with the actress. Normal People fans will savor the deep romantic connection and intimacy found in My Lady Jane, and fans of The Great will enjoy the satirical rewritten history of My Lady Jane. Additionally, Hulu's most feminism-centered show, The Handmaid's Tale is wrapping up this year. A second season of My Lady Jane would attract many of the same viewers looking for new content.
Whoever picks up My Lady Jane will get a goldmine: a critical and fan favorite with a dedicated, active online fan base, organic reach and buzz in the U.S., U.K., and abroad, and stars whose burgeoning careers will only drive more viewers to the show. Three months after the show was released and two months since it was canceled, the groundswell of support for My Lady Jane is growing, not receding. Right now is the perfect moment to acquire My Lady Jane and announce that Hulu and Disney+ have rescued her from a second untimely axe.
Many thanks for your consideration,
[NAME]
