Email Template - Amazon - 100k for Save My Lady Jane

TO:    mike.hopkins@amazonstudios.com; mhopkins@amazon.com

SUBJECT:     100,000 Signatures for a Second Season of My Lady Jane 

EMAIL:

Dear Mike,  

I hope this message finds you well. I am writing to bring to your attention the overwhelming support for My Lady Jane following its cancellation. We have gathered over 100,000 signatures from dedicated fans who are eager to see a second season.  

This remarkable response highlights the show’s significant impact and the strong community it has built. We believe that continuing the series would not only satisfy a large and passionate audience but also enhance Amazon Prime’s reputation for delivering beloved and high-quality content.  

We have become aware that My Lady Jane cannot be found within the Originals and Exclusives section for many of your customers and has been hidden so that we have to search for the show directly. I request you to investigate the matter on behalf of the other 100,000 signatures who want a second season for My Lady Jane. 

We kindly urge you to consider this substantial demand and explore the possibility of renewing My Lady Jane for another season.  

Thank you for your time and attention to this matter.  

Sincerely,  

[Your Name] 

PLEASE DOWNLOAD AND ATTACH THE 100K GRAPHIC TO YOUR EMAILS 

TO:     jinnyh@netflix.com; 

SUBJECT:    Renewing My Lady Jane is Good Business for Netflix

EMAIL:

To Whom It May Concern,

As the Fall television season kicks off in earnest, Netflix has a chance to grab a hit show and a dedicated, online audience with My Lady Jane. Simply put: picking up My Lady Jane is good for business. 

With ‘Romantasy’ having its moment, Amazon Prime was well-positioned to lead the pack with what has been called the network’s “most promising Bridgerton competitor.” Even having premiered during the Summer Olympics, My Lady Jane was an instant hit. It garnered near-universal critical acclaim, with a 95% Rotten Tomatoes critic score and rave reviews in The New York Times, The Times (UK), The Hollywood Reporter, Variety, and more. During its pre-cancellation run, My Lady Jane ranked in the top 10 in 48 countries and secured a spot in the top 5 of Prime shows in 12 countries.

To the shock of critics and fans alike—and despite the first season intentionally laying the groundwork for a second—Amazon announced mid-August it would cancel My Lady Jane. But rather than falling off the radar since, the opposite has happened: My Lady Jane has only gotten more popular and built more buzz after its cancellation. Following the announcement, fans immediately mobilized to launch the Save My Lady Jane campaign, which in just weeks has resulted in:

• Over 99,000 petition signatures.
• A glowing review from the legendary George R. R. Martin himself—in stark contrast to his response to the show based on his own work.
• Fans have added 13 points to its Rotten Tomatoes audience score, which now sits at 91%.
• A GoFundMe that raised over $5,000, delivered 1,000 toy ponies directly to Prime Video’s London HQ and a singing telegram from TikToker Joy Brooker outside Amazon MGM Studios in L.A. and her nearly 900,000 followers. 
• National and international press coverage in Entertainment Weekly, the Los Angeles Times, People, US Weekly, Glamour, Cosmopolitan, The Wrap, Collider, BuzzFeed, and many more.

Fans also continue to watch My Lady Jane en masse and push the show up the charts, as high as Prime’s #7 slot in the past few weeks. This deeply committed, enthusiastic fan base continues to build an audience for My Lady Jane that will be seated for a Season 2 from the day the episodes drop. 

And new viewers across global markets are finding the show—as well as, to their dismay, the news of its cancellation—every week. My Lady Jane’s undeniable quality continues to drive organic coverage. In just the last few weeks, the show was featured among Entertainment Weekly’s “The 20 Best Fantasy Shows Streaming Right Now,” Vulture’s “The Best TV Shows of 2024 (So Far),” IndieWire’s “The 25 Best Romantic TV Shows to Watch Now,” US Weekly’s, “Favorite New TV Couples of 2024” alongside multiple Bridgerton couples, and ScreenRant’s “10 Great Fantasy TV Shows That Deserved More Seasons.” The cancellation decision has been panned in Collider’s “The 10 Worst TV Cancellations of the 2020s.

Viewership numbers are set to explode when Emily Bader’s starring turn in People We Meet On Vacation comes out. The film will be the first of Emily Henry’s works to be adapted—an author who has released five Number 1 best sellers in four years and sold more than 7 million copies of her books in the US alone since 2020. Unofficial behind the scenes photos from filming have already racked up millions of views. Netflix has the opportunity to corner the Emily Bader fan market now and lock in future growth when People We Meet On Vacation inevitably sends viewers looking for more content with the actress. Outlander fans would enjoy the historical romance with a fantasy twist. Viewers of Bridgerton can watch My Lady Jane while they await the next season. A second season of My Lady Jane would attract many of the same viewers looking for new content. 

Whoever picks up My Lady Jane will get a goldmine: a critical and fan favorite with a dedicated, active online fan base, organic reach and buzz in the U.S., U.K., and abroad, and stars whose burgeoning careers will only drive more viewers to the show. Three months after the show was released and two months since it was canceled, the groundswell of support for My Lady Jane is growing, not receding. Right now is the perfect moment to acquire My Lady Jane and announce that Netflix has rescued her from a second untimely axe. 

Many thanks for your consideration,

[NAME]