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Email Template - Prime Video - Save My Lady Jane

TO:     jeff@amazon.com;   mhopkins@amazon.com; albcheng@amazon.com; Later-sllater@amazon.com 



SUBJECT:    Saving My Lady Jane Keeps Customers Happy  


EMAIL


To Whom It May Concern,


Amazon Prime has the chance to bring back My Lady Jane. Simply put: renewing My Lady Jane keeps customers happy. Fans of this beloved show are looking for one more season to cover the second half of the novel from which it is adapted. The scripts are written - it just needs to be put back into production. 


Elle and People recently featured My Lady Jane in two respective lists titled 25 Romance TV Shows That’ll Sweep You Off Your Feet Across and 14 Shows Like The Summer I Turned Pretty to Watch Before the Final Season Premiere, which highlights how My Lady Jane has crossover with The Summer I Turned Pretty fans.  Additionally, social media posts about My Lady Jane are receiving increased attention including one with close to a million views. A new edit on TikTok got over 4 million views in just three days. All for a show that was canceled last August. 


My Lady Jane has sparked discourse across all social media platforms and retains its place in pop culture. It was on the Best Shows of 2024 for over 30 publications including The New York Times, Variety, Teen Vogue, Paste Magazine, and The Daily Mail. My Lady Jane was the only Prime show on the The New York Times list and the only Prime show to make the cut for Variety. Additionally it made dozens of lists decrying the cancellation including Collider saying "The cancellation of My Lady Jane is going to be the worst call of the year and could be a top contender for the worst cancellation of the decade."


  • Over 116,000 petition signatures.
  • A glowing review from the legendary George R. R. Martin himself—in stark contrast to his response to the show based on his own work.
  • Fans have added 12 points to its Rotten Tomatoes audience score, which now sits at 90%.
  • A GoFundMe that raised over $6,000, delivered 1,000 toy ponies directly to Prime Video’s London HQ and a singing telegram from TikToker Joy Brooker outside Amazon MGM Studios in L.A.
  • Over $1200 donated directly to the Library Foundation of Los Angeles to help with recovery efforts. 
  • National and international press coverage in Entertainment Weekly, the Los Angeles Times, People, US Weekly, Glamour, Cosmopolitan, The Wrap, Collider, BuzzFeed, and many more.


Viewership numbers are set to explode when Emily Bader’s starring turn in Netflix’s People We Meet On Vacation comes out this year. The film will be the first of Emily Henry’s works to be adapted—an author who has released five Number 1 best sellers in four years and sold more than 7 million copies of her books in the US alone since 2020. Prime has the opportunity to corner the Emily Bader fan market now and lock in future growth when People We Meet On Vacation inevitably sends viewers looking for more content with the actress. 


Additionally, Edward Bluemel is set to play William Shakespeare alongside the current Doctor Who, Ncuti Gatwa for the Royal Shakespeare Company. The supporting cast continues to expand their reach - Robyn Betteridge and Michael Workéyè both have recurring roles in Disney's new limited series The Stolen Girl which releases this week. Henry Ashton is also filming the second season of the hit series A Good Girl's Guide to Murder. 


Renewing My Lady Jane would be a massive win for Prime: a critical and fan favorite with a dedicated, active online fan base, organic reach and buzz in the U.S., U.K., and abroad, and stars whose burgeoning careers will only drive more viewers to the show. New fans express outrage every day across social media. Right now is the perfect moment to announce that Amazon Prime has rescued Lady Jane Grey from a second untimely axe. 


Many thanks for your consideration,

[NAME]



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